Alcohol’s Role in Shaping Tourism: A Journey Through Taste and Tradition

Travel has always been about discovery—new landscapes, cultures, and flavors. Among the most memorable experiences for many travelers is exploring the local cuisine, and at the heart of that exploration often lies alcohol. From the rolling vineyards of Napa Valley to the bustling taprooms of Portland, alcohol has become a cornerstone of modern tourism, drawing millions to destinations where history, craftsmanship, and community converge.